Where to Stay in Santorini: Best Towns, Attractions & Accommodation Picks

Santorini, Greece’s most iconic island, dazzles with its dramatic scenery and romantic allure. Born of a massive volcanic eruption, it curves around a sea-filled caldera, where multicolored cliffs are crowned by whitewashed villages. From clifftop towns with blue-domed churches and infinity pools to beachside hamlets and timeless inland villages, each corner has its own character. Once known as Thera, the island’s history spans the Minoan ruins of Akrotiri—often tied to the Atlantis legend—to centuries of winemaking in volcanic soil. Today, Santorini captivates with legendary sunsets, unique black and red sand beaches, and warm Greek hospitality. Whether you crave five-star luxury with caldera views or a quiet seaside escape on a budget, there’s a perfect place here for you.

In this guide, we’ll explore Santorini’s best areas to stay, from the famous clifftop village of Oia and the bustling capital Fira (and its charming neighbor Firostefani), to the peaceful romance of Imerovigli and the sun-soaked beaches of Kamari and Perissa. We’ll also visit the Akrotiri area for history and caldera serenity, and the traditional villages of Pyrgos and Megalochori for an authentic taste of island life. For each destination, discover its unique vibe, who it’s best suited for, must-see attractions, insider fun facts, and tailored hotel recommendations to make the most of your stay. Let’s map out where to stay in Santorini, one breathtaking nook at a time.

Oia – Postcard Clifftop Village with Magical Sunsets & Luxury

Oia, on Santorini’s northwest tip, is the island’s postcard-perfect village famous for its breathtaking sunsets and Cycladic charm. Perched 300 meters above the sea, Oia’s white cave houses and blue-domed chapels spill down the caldera slope, offering panoramic views of the Aegean and the volcanic islets. By day, this village is a leisurely maze of narrow lanes filled with art galleries, boutique shops, and cute cafés, all exuding a cosmopolitan yet laid-back elegance. By night, Oia remains relatively quiet (there’s little late-night bar scene here), but the atmosphere turns romantic, with soft lights illuminate the domes and windmills as couples linger over dinners with a caldera view. 

It’s an upscale destination (luxury hotels and fine dining abound) but still retains an authentic charm, with friendly locals and photogenic details at every turn (like bougainvillea-draped terraces and charming bookshops). Oia can be crowded at sunset, when visitors flock to watch the sun dip into the sea near the old castle ruins, but despite the popularity, its beauty never disappoints.

Who it’s best for: Oia is ideal for travelers seeking romance, scenery, and luxury. It’s perfect for couples and honeymooners, photographers, and anyone who’s dreamed of that iconic Santorini view. If you prefer boutique cave hotels, artful shopping, and quiet evenings, Oia is for you. Solo travelers and families can enjoy Oia too, though budget options are limited. Keep in mind Oia is on the high end (both in cliffs and prices), so those wanting vibrant nightlife or low-cost stays might consider elsewhere or split their stay.

Don’t Miss:

• Sunset at the Castle – Join the nightly ritual of watching the sunset from Oia’s Byzantine castle ruins (Agios Nikolaos Castle). It’s the most famous sunset viewpoint on Santorini. The sky turns brilliant orange and pink, silhouetting the white village, making for a truly magical sight. Tip: Arrive early to claim a spot, or better yet, watch from a quieter path or a restaurant terrace to avoid the biggest crowds.
• Amoudi Bay – Descend the 300 steps (or drive down) to Oia’s tiny port, Amoudi. Here, red cliffs tower above a clear bay, and waterfront tavernas serve the freshest catch. Have lunch literally at the water’s edge (you can even take a dip off the rocks nearby). As you dine on grilled octopus with the sea at your feet, you’ll understand why Amoudi is a hidden gem below busy Oia.
• Blue-domed Churches & Strolling the Lanes – Seek out the famous triple blue domes (near the Panagia Platsani church) and other picturesque chapels scattered through Oia. Early morning is great for photos without crowds. Wander the marble-paved lanes, browse art galleries, and pop into Atlantis Books, an enchanting independent bookstore tucked in a cave house. Every corner of Oia begs to be photographed, from candy-colored old captains’ houses to quirky stairways and balconies adorned with flowers.
• Hiking to Fira – For the adventurous, start early and hike the Oia-Fira trail. This ~10 km (6 mile) clifftop path begins in Oia and leads all the way to Fira, passing through Imerovigli. The views along the caldera edge are phenomenal throughout. It’s a workout (with some steep parts) but highly rewarding – you’ll see the entirety of Santorini’s crescent-shaped caldera unfold before you. Carry water and a hat; you can also just hike a section to Imerovigli (about 2 hours) and bus or taxi back.

Did You Know? Oia was once a prosperous merchant town, home to wealthy ship captains. Many of the grand “captain’s houses” with colored facades still stand today, mixed among the cave houses that housed sailors. The village was heavily damaged in the 1956 earthquake, and many locals left. But in the 1970s, artists and entrepreneurs began restoring Oia’s traditional houses, sparking its revival as an inspiring haven. The result is the dreamy Oia we know now, an artistic, bohemian spirit wrapped in luxury. If you visit in the summer, check if any local art exhibitions or jazz nights are happening; Oia has a subtle arts scene thanks to this heritage.

Where to Stay: Oia offers some of Santorini’s most luxurious (and priciest) hotels, often with infinity pools and caldera-view terraces, as well as a few charming mid-range guesthouses tucked in the village’s heart. Expect elegant Cycladic design and top-notch service. Here are top picks:

•  Katikies Santorini - The Leading Hotels Of The World – A 5-star icon in Oia and one of Santorini’s original boutique-style hotels, known for its glamorous cave-style architecture and three infinity pools cascading down the cliffside. Rooms are all-white and elegant, many featuring private outdoor jacuzzis or plunge pools on their terraces. Guests will love the Michelin-starred restaurant and champagne bar, but it’s the personalized service (nearly 1 staff per guest) and jaw-dropping caldera views that make Katikies perfect for a honeymoon or special trip.
•  Oia Mare Villas – A boutique cave hotel perched just below Oia’s castle, offering a tranquil retreat with spectacular caldera and sunset views. The property has a lovely pool and poolside bar, and each suite is carved into the cliff in traditional style. It’s adults-only, which keeps the atmosphere peaceful. You’re a short walk from Oia’s main marble street, yet removed from the bustle, ideal for couples who want romance without isolation.
•  Aethrio Sunset Village - Oia – A charming, mid-range hotel in the center of Oia, set around courtyards and terraces. It’s a former mansion complex turned into an “inner village” hotel. Rooms and apartments are simple, spacious, and full of traditional character, some with kitchenettes. There’s a great outdoor pool for daytime relaxing. While it doesn’t sit on the caldera edge, Aethrio has a rooftop terrace for guests that overlooks Oia and the sunset. The location (steps from shops and tavernas) and the warm, family-style hospitality make it a fantastic value. It's suitable for couples or families who want an intimate setting without Oia’s luxury price tag.

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Fira & Firostefani – Vibrant Caldera Capital with Nightlife & Views

Fira (also called Thira) is Santorini’s bustling capital and main hub of activity. Perched on the caldera cliff roughly in the island’s center, Fira greets you with a mix of stunning views and vibrant streets. The town is a maze of whitewashed buildings housing everything from museums and churches to boutiques, jewelers, bars, and souvlaki joints. During the day, its cobbled lanes (some pedestrian-only) are alive with shoppers and sightseers; when the night falls, Fira becomes the epicenter of Santorini’s nightlife, with cocktail bars and dance clubs tucked among the alleys overlooking the twinkling caldera. Despite being a tourist hub, Fira retains pockets of charm, with quiet corners with bougainvillea, local cafes, and the daily rhythm of island life just beyond the tourist strip. 

Firostefani, just a 10-minute walk north along the cliff path, is like Fira’s calmer little sister. Technically a separate village, it has merged into Fira’s outskirts, offering equally breathtaking views but a more residential peace. Firostefani’s name means “crown of Fira,” and indeed it sits slightly higher, with a famous blue-domed church (Agios Theodoros) perfectly poised for photos. Staying in Firostefani gives you walking access to Fira’s buzz with a buffer of tranquility.

Who it’s best for: Fira is perfect for travelers who want to be in the center of it all, especially first-time visitors, nightlife enthusiasts, foodies, and those traveling without a car (since Fira is the bus hub for the island). If you love having countless restaurants, shops, and bars at your doorstep, along with museums and sunset cocktail spots, Fira is your spot. It offers the most variety of hotels (from hostels and budget rooms to luxury suites), making it suitable for a range of budgets. 

Meanwhile, Firostefani is best for visitors who crave caldera views and convenience but prefer a quieter home base. Couples and families often enjoy Firostefani’s relaxed vibe – you can dine at a cliffside taverna in peace and then stroll into Fira for entertainment. Essentially, if you want nightlife and ease of transport, choose Fira; if you want a bit more serenity while staying near Fira, try Firostefani.

Don’t Miss:

• Caldera Sunset & Cocktail Bars – In Fira, head to a terrace bar like PK Cocktail Bar or Franco’s around dusk. Sipping a local wine or creative cocktail while gazing at the expansive caldera as the sky turns orange is a must-do. The view encompasses the volcano below and villages clinging to the cliffs, as it's simply unforgettable. Later, after dinner, you can sample Fira’s nightlife: from chill cave bars with live music to late-night clubs (e.g. Koo Club or Enigma) where DJs spin until the wee hours. It’s the island’s party capital, but still generally mellow compared to Mykonos.
• Cable Car to the Old Port – Take Fira’s cable car down to the Old Port (Gialos) below. In just 3 minutes, you glide down the cliffside with panoramic views, a little thrill ride in itself. At the bottom, wander the old harbor (where cruise tenders dock). There are seaside tavernas and you can hop a boat tour to the volcano and hot springs from here. You might see donkeys used for rides up the old zigzag stairs – we don’t recommend riding them (for ethical reasons and it’s steep), but you can certainly take the hour-long walk back up if you’re feeling energetic, or simply return by cable car.
• Museum of Prehistoric Thera – Fira boasts a couple of excellent museums. Don’t miss the Museum of Prehistoric Thera, which houses finds from the ancient Akrotiri settlement. You’ll see amazingly well-preserved Minoan frescoes (including the famous Blue Monkeys mural), pottery, and artifacts that are 3,500+ years old. It provides context to Santorini’s ancient sophistication. Nearby, the Archaeological Museum is smaller but covers classical-era Thera, including pieces from Ancient Thera on Mesa Vouno.
• Three Bells of Fira & Firostefani Stroll – A classic photo spot just on the Firostefani border: the blue-domed church of Agios Theodoros with its three bells and caldera backdrop. It’s one of the most Instagrammed images of Santorini (usually captioned “Three Bells of Fira”). From there, enjoy a leisurely cliffside walk: the pedestrian path from Fira through Firostefani to Imerovigli is one of the most scenic urban strolls imaginable. It’s about 20–30 minutes to Firostefani’s center from Fira’s, passing cafes and hotel terraces with killer views at every turn. Stop at Firostefani’s main square if you like, as it has a handful of inviting tavernas (much quieter than Fira’s frenzy). This walk at sunset, with the caldera to your left and village lights starting to twinkle, is pure magic.

Did You Know? Each year in mid-September, Santorini stages the Ifestia Festival, a spectacular event in Fira that re-enacts the volcanic eruption with fireworks. The night sky erupts in pyrotechnics over the caldera, simulating lava flows and explosions. It’s a tribute to the island’s volcanic heritage and an absolute treat if your visit coincides (usually around the 3rd weekend of September). Thousands watch from Fira’s cliffs. Also, fun fact: “Fira” is actually an alternative pronunciation of “Thira,” the ancient name of the island, but today locals use “Thira” for the whole island (in Greek) and “Fira” for the town.

Where to Stay: As Santorini’s capital, Fira offers the widest range of accommodations on the island, from simple rooms in town to clifftop luxury suites, while Firostefani features mostly boutique-style hotels and villas strung along the caldera. Staying in either gives you easy access to restaurants, shops, and transportation. Here are our top recommendations:

•  Aressana Spa Hotel & Suites - Small Luxury Hotels of the World – A stylish 5-star hotel centrally located in Fira, just steps from the caldera edge and the town’s main sights. Despite its prime location, Aressana offers a peaceful retreat with a gorgeous garden-fringed pool and full-service spa. It’s known for its warm hospitality. Rooms are modern and comfortable; some suites have private plunge pools. A certified Greek breakfast buffet is served by the pool each morning, featuring Santorini specialties. It’s an ideal base for those who want luxury amenities and tranquility without giving up convenience (the bus/taxi station and dozens of eateries are a few minutes’ walk away).
•  Homeric Poems – An elegant boutique-style hotel in Firostefani that consistently mesmerizes guests. Built into the cliff, it offers luxurious suites with artistic decor and private balconies overlooking the volcano. The centerpiece is its panoramic infinity pool and pool bar, which enjoy spectacular caldera views, perfect for floating with a cocktail at sunset. Breakfast is delivered to your terrace each morning, and an on-site chef creates gourmet Greek dishes (which you can also have served in-room). Homeric Poems is adults-only and incredibly romantic, yet just a short walk to the dining in Firostefani and about 10 minutes to Fira. If you’re after intimate luxury with a view to die for, this is it.
•  Athina Luxury Suites – A highly-rated boutique-style hotel perched on the caldera in the heart of Fira. Athina is known for its stunning cliffside infinity pool (with a swim-up bar) that seems to merge into the Aegean. Suites are chic and contemporary, each with a private balcony and many with jacuzzi or plunge pool. Guests love the on-site restaurant for its creative Mediterranean cuisine and the fact that you’re literally steps from Fira’s buzzing shops and nightlife, yet the property feels exclusive and calm. Service is attentive (welcome drinks, poolside snacks, etc.), making Athina Luxury Suites a fantastic option for couples who want modern luxury and convenience combined.

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Imerovigli – Tranquil Caldera Summit for Romance & Panoramas

Imerovigli is a serene village perched at the highest point of Santorini’s caldera rim, roughly halfway between Fira and Oia. Often called “the Balcony of the Aegean,” Imerovigli boasts what many consider the most breathtaking views on the island. Here, the panorama stretches in all directions, and you can see Oia to one side, Fira to the other, and the sun sinking directly into the caldera horizon. Despite these million-dollar views, Imerovigli itself remains low-key and peaceful. The village is smaller than Fira or Oia, with a handful of churches (don’t miss the beautiful blue-domed Anastasi Church), a few quiet restaurants and mini-markets, and several luxury hotels seamlessly integrated into the cliffside. 

The vibe is exclusive yet tranquil; you might hear only distant church bells and the splashing of pool water. One dramatic landmark defines Imerovigli: Skaros Rock, a massive rock outcrop that juts seaward. It’s the remnant of a medieval fortress and settlement, and you can hike to it for unparalleled views (and to explore the ruins and a hidden chapel). Imerovigli doesn’t have nightlife or shopping plazas, and that’s exactly its appeal. It’s all about unwinding in a romantic setting high above the world.

Who it’s best for: Imerovigli is perfect for couples and honeymooners seeking a quiet, romantic escape with the absolute best caldera views. If your priority is to relax in an infinity pool with endless sky and sea around you, or enjoy private dinners on your terrace under the stars, this is your spot. It’s also great for luxury travelers; many of Santorini’s top boutique-style hotels are here (often adults-only). Photographers and sunset chasers love it. 

Imerovigli is also a good base if you like walking. The caldera path runs through it, so you can hike to Fira (about 30 minutes) or to Oia (about 2 hours) easily from here. That said, Imerovigli might not suit those who want lively streets or easy beach access (there’s none; it’s high up). It’s a “stay in and savor the view” kind of place. Families are less common (few kid-friendly facilities), and there are limited budget accommodations. But for a peaceful, upscale stay, Imerovigli is Santorini at its most sublime.

Don’t Miss:

• Hiking Skaros Rock – Imerovigli’s star attraction. From the village center, a trail of steps leads to Skaros, the imposing rock promontory that once held a 13th-century Venetian castle. It’s about a 20-30 minute hike down and up (wear good shoes; parts are steep) to reach the plateau of Skaros. Along the way you’ll find the tiny white chapel of Theoskepasti clinging to the cliff’s edge. The 360° views from Skaros are jaw-dropping – you’re surrounded by the blue Aegean on all sides with Imerovigli’s cliff hotels now picture-perfect across the gap. Go in the cooler morning or late afternoon. It’s a bit adventurous, but standing on that historic rock with Santorini spread before you is unforgettable. Fun fact: Skaros was the island’s capital until the 1700s, but earthquakes and pirate threats eventually drove residents to Fira.
• Sunset from a Secret Chapel – If you want an even more secluded sunset, take the short hike north of Imerovigli to the Chapel of Panagia Theoskepasti (below Skaros). At sunset, only a few people venture here. You’ll experience the caldera’s tranquility as the sky erupts in colors, with nothing but the sound of the wind and church bells. Alternatively, many hotels in Imerovigli have rooftop terraces or pool bars perfectly oriented for sunset, a less strenuous option with a cocktail in hand! In any case, Imerovigli’s sunsets rival Oia’s, but without the elbow-to-elbow crowds.
• Clifftop Dining in Peace – Book a dinner at one of Imerovigli’s intimate restaurants. Posidonia and Astra Suites Restaurant are two praised options offering authentic Greek and Mediterranean dishes. With only a few eateries in the village, dining is an uncrowded, personal affair. Many tables sit right on the edge of the caldera, so imagine savoring Santorinian fava bean dip or fresh-caught fish while the lights of Fira sparkle in the distance. For a special splurge, some hotels (like Grace or Kapari) host degustation menus with top chefs. It’s all about romance and great food here.
• The Fira-Oia Hike (Segment) – Imerovigli lies on the famed Fira-to-Oia trail. Even if you don’t do the full hike, consider walking the section from Imerovigli to Oia or to Fira. Heading toward Oia, you’ll pass through an area called Pori with fantastic vantage points, and eventually see Oia come into view (the whole one-way takes ~2 hours). Or walk south to Fira in about 30 minutes, enjoying views of Firostefani and Fira as you descend. This trail is scenic beyond words, especially in early morning or late afternoon light, and gives you a feel for the island’s geography, plus exercise to justify that extra baklava later.

Did You Know? Imerovigli’s name comes from “vigla,” meaning lookout, and for good reason. In medieval times, it was a prime lookout point for pirates, with Skaros Rock as the fortified castle. Skaros was the capital of Santorini until the 18th century; a whole village once clustered around that rock. Today only ruins remain there, but Imerovigli still offers that watchtower advantage: you can see almost the entire island and beyond from its cliffs. Also, Imerovigli has its own little festival: on September 14th (Feast of the Holy Cross), the village panigiri (celebration) lights up with local music, food, and wine under the stars, a lovely chance to mingle with residents if you’re around.

Where to Stay: Imerovigli is known for boutique luxury hotels, often with infinity pools, private plunge pools, and top-notch service. Many accommodations cater to couples and are adults-only, emphasizing privacy and romance. While there are a few guesthouses, most places here are upscale. Here are some standout choices:

•  Grace Hotel, Auberge Collection – An ultra-luxe 5-star hotel and perhaps one of the most famous hotels for honeymoon in Santorini. Grace sits at the edge of Imerovigli with 270° caldera views and features a stunning 22-meter infinity pool – the largest in Imerovigli – that seems to float above the Aegean. Suites are chic and minimalist, some offering private plunge pools and champagne breakfasts. Service is highly personalized (with a bespoke concierge and poolside pampering). The hotel’s Santoro restaurant serves inventive Greek cuisine with a view, and there’s even sunset yoga offered. It’s priced accordingly, but for that once-in-a-lifetime trip, Grace delivers serenity and spectacle in equal measure. Note: Children below 14 are not allowed, preserving the tranquil ambiance.
•  Astra Suites – A multi-award-winning boutique-style hotel that encapsulates Imerovigli’s romance. Each of its spacious suites is uniquely decorated and comes with a private balcony (many with outdoor jacuzzis) to soak in the caldera panorama. Breakfast is served à la carte to your balcony each morning, so you can enjoy Greek yogurt and honey in your robe while gazing at the volcano. There’s a gorgeous infinity pool and pool bar for guests, rarely crowded since there are only 27 suites. The staff here are frequently praised as some of the best – genuinely warm and attentive – and can arrange anything from sunset cruises to wine tours. Astra’s blend of authentic hospitality, comfort (kitchenettes in every suite), and those “jaw-dropping views” makes it a top pick for couples. (No wonder it’s often named among the world’s best honeymoon hotels!)
•  Santorini Princess Spa Hotel – A fantastic option on the quieter north end of Imerovigli. This 5-star hotel is slightly removed from the village center (about 1.5 km away, offering even more seclusion) and delights guests with its friendly, family-run vibe. All 22 suites are bright and roomy, with private patios facing the sea. The hotel’s infinity pool and sun terrace have sweeping views of the caldera, perfect for watching sunsets away from any hustle. What sets Santorini Princess apart is its emphasis on relaxation: there’s an excellent on-site spa with cave pools and treatments, and a restaurant serving home-style Greek dishes. Many reviews highlight the exceptional staff and service (they’ll shuttle you to Fira and back, and generally spoil you). It’s ideal for those who want luxury and views, but in a down-to-earth, peaceful package (and it’s usually a bit more moderately priced than the heart-of-Imerovigli hotels).

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Kamari & Perissa – Black-Sand Beach Towns for Sun & Family Fun

Santorini isn’t just about cliffs and caldera – the island’s east coast is home to long stretches of volcanic black-sand beaches and the resort towns of Kamari and Perissa. Here, the vibe flips to a classic Greek island beach holiday. Kamari is a lively beach town located at the foot of the Mesa Vouno mountain (which separates it from Perissa). A wide promenade runs along Kamari’s lengthy beach, lined with dozens of tavernas, café-bars, shops, and ice cream stands. Kamari has a fun, casual atmosphere, with colorful sunbeds and umbrellas dotting the black pebbly sand as people swim or enjoy water sports. By night, the promenade comes alive with al fresco diners and strolling families. It’s a hub for entertainment too, boasting an open-air cinema and even a mini-golf center. 

Across the mountain, Perissa (and its contiguous extension Perivolos to the south) offers a slightly more laid-back version of the same scene. Perissa’s beach is similarly long and dark-sanded, famed for its clear waters and a landmark blue-domed church right on the sand. It has beach bars that get pleasantly upbeat in summer (more like cocktails and music by the sea, not wild clubs), and a water park for kids. These towns lack the caldera views, but they serve up what caldera villages can’t: easy beach access, a flat landscape (no stairs!), and generally better bang for your buck. The backdrop of rugged mountains and the shimmering Aegean in front creates its own beauty.

Who it’s best for: Kamari and Perissa are ideal for beach lovers, families, and travelers on a budget. If your dream Santorini trip involves relaxing on a sun lounger, swimming in the sea, and enjoying a seafront dinner with your toes in the sand, these are the places for you. They’re perfect for children, as the beaches are well-organized and relatively gentle (especially Perissa’s, which has a Blue Flag rating), and all the necessary amenities (markets, casual eateries, playgrounds) are at hand. The east coast hotels are significantly more affordable than those on the caldera side, and many have pools and larger rooms, making them great for groups or longer stays. 

Younger travelers and backpackers also often base here, as the vibe is friendly and there are hostels and camping nearby (especially around Perissa). Kamari has a bit more to do (more shops, close to the airport and capital), whereas Perissa/Perivolos appeals to those wanting a chill beach scene with a dash of nightlife (beach bars, not nightclubs). Note that to sightsee around Santorini from here, you’ll likely rent a car/ATV or use the bus (Kamari and Perissa are each about 20-30 minutes drive from Fira). If you value a flip-flop lifestyle and cost value over the caldera drama, you’ll be very happy here.

Don’t Miss:

• Beach Day & Water Sports – Obviously, spending lazy days on the beach is a highlight. Kamari and Perissa both have black sand/pebble beaches that can get very hot underfoot in summer due to the dark volcanic sand – water shoes or sandals are a must for midday strolls! Swim in the clear blue waters (remarkably refreshing in the heat). Many water sports are on offer: jet skiing, paddle-boarding, windsurfing, and fun rides like bananas or tubes. Kamari has dive centers as well, offering scuba diving excursions around the island’s reefs and volcanic remnants. Tip: Take the water taxi that runs between Kamari and Perissa (seasonal), a short boat ride around the dramatic headland of Mesa Vouno is both scenic and saves you a long drive.
• Ancient Thera – History buffs, don’t miss the ruins of Ancient Thera atop Mesa Vouno, the mountain between Kamari and Perissa. You can reach it via a winding road from Kamari (drive, or hike ~1 hour, or take a taxi tour). This archaeological site contains remnants of a settlement founded in the 9th century BC, with Hellenistic, Roman, and Byzantine ruins, including an agora, temples, houses, and even a small theater. The views from up there are phenomenal, looking down on both Kamari and Perissa from 360 meters high. Go in the morning (it closes by mid-afternoon). It’s a fascinating break from the beach that often flies under the radar of caldera-focused tourists.
• Open-Air Cinema (Kamari) – If you’re in Kamari on a summer evening, check out the Open Air Cinema Kamari (CineKamari), about a 10-minute walk from the beachfront. Consistently rated one of the best open-air cinemas in the world, it screens movies (in English with Greek subtitles) under the stars in a garden setting. Grab some popcorn or a local beer and enjoy a film with warm breezes wafting through, it’s a delightfully retro-cool experience. Arrive when doors open (around 20:30) to snag good seats; films start after 21:00.
• Beachfront Dining & Nightlife – Along Kamari’s pedestrian strip, you’ll find everything from family-run tavernas serving moussaka to trendy lounge bars with hookahs. Enjoy a lunch of tomato fritters and Greek salad at a seaside taverna (the sea views make even simple dishes memorable). In the evenings, Kamari has a few music bars and a relaxed nightlife scene – you might catch live Greek music or a DJ at Prince Bar or enjoy a cocktail at Beach Bar. Perissa/Perivolos by day has beach bars like Jojo or Tranquilo (the latter is beloved for its boho vibe and vegetarian food) where you can sip drinks on a sunbed. After dark, some turn up the music a bit for a beach party feel, but it’s still generally laid-back. For a change of pace, you could also take an evening bus or taxi to Fira if you crave bigger nightlife, then retreat back to your quiet beach base.

Did You Know? The modern village of Kamari largely owes its existence to an earthquake. In 1956, the inland village of Mesa Gonia was devastated by a quake, and most residents abandoned it and moved down to the coast, founding Kamari. Over decades, Kamari transformed from empty seaside to Santorini’s most popular beach town, thanks to those resilient locals. Also, Santorini’s black beaches get their color from volcanic lava and ash; while striking, the dark sand absorbs heat fast. In peak summer, locals joke you could fry an egg on Kamari’s sand at noon! Always have flip-flops handy and take advantage of the many free-to-use freshwater showers along the beach to cool your feet.

Where to Stay: Accommodations in Kamari and Perissa tend to be more affordable and family-friendly than on the caldera, with many mid-range hotels, studios, and resorts offering pools and easy beach access. You won’t find caldera cave suites here, but you’ll get more space and often a more casual, social atmosphere. Here are some great choices:

•  Santorini Kastelli Resort – A 5-star resort nestled in fragrant gardens just a two-minute walk from Kamari’s beach. Designed like a Cycladic village, Kastelli has multiple swimming pools (including a large main pool with a poolside bar), a spa, tennis court, and an on-site restaurant. Despite its high-end amenities, the vibe is welcoming and unpretentious. Rooms are cheerful and elegant, many opening to patios by the lawn or pools. Guests love the sumptuous breakfast buffet and the tranquil setting – you’re close to Kamari’s action but once inside the resort’s stone walls, it’s an oasis of calm and greenery. Great for couples, as well as an ideal family-friendly hotel (there’s plenty of space for kids to roam).
•  Anastasia Princess Luxury Beach Residence, Adults Only – A stylish adults-only hotel located right off Perissa’s black-sand beach. It features two gorgeous outdoor pools with plush sunbeds and even a swim-up bar. The decor combines traditional charm (white architecture with blue accents) and modern boho-luxury touches. Being family-run, it maintains a very personal feel. Suites are spacious; some come with private jacuzzis or even plunge pools. It’s perfect for couples or friends who want a relaxing, upscale beach holiday. Step outside and you have Perissa’s tavernas and bars at your doorstep, but inside the hotel it’s peaceful. (Bonus: It’s eco-minded and has received praise for sustainability.)
•  Hippocampus Hotel – A top-rated budget-friendly option just 50 meters from Kamari Beach. This family-run 3-star hotel is an excellent value, offering clean, comfortable rooms (with Coco-Mat anatomical mattresses for great sleep) and a large sparkling swimming pool. It’s also proudly eco-friendly (Green Key certified) and has a lovely garden courtyard. Many rooms have balconies overlooking the pool or mountains. The location is superb; on a quieter street but literally a 1-minute walk to the beachfront promenade. Shops, bus stop, and a playground are all nearby. The friendly owners and included buffet breakfast make guests feel right at home. Families love it for the convenience and kindness, and couples appreciate the modest price for such a prime spot.

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Akrotiri – Ancient History & Caldera Views in the Quiet South

On Santorini’s southwest tip lies Akrotiri, a village that offers a unique mix of archaeological wonder and off-the-beaten-path tranquility. Akrotiri is most famous for its prehistoric city, often dubbed the “Pompeii of the Aegean,” where a Bronze Age civilization was frozen in time by the volcanic eruption of ~1600 BC. The Akrotiri archaeological site is a must-visit – a modern shelter protects the ruins, and you can walk on boardwalks among two- and three-story ancient houses, seeing vibrant frescoes and pottery (many of the finest treasures are displayed in Fira’s museum). 

Beyond the ancient site, today’s Akrotiri is a sleepy coastal village with a slow pace. The landscape is flatter here (some vineyards and tomato fields dot the area) until you reach the dramatic sea cliffs that continue from the caldera’s edge. Staying in Akrotiri area often means caldera-view accommodation looking toward the volcano and Oia in the distance, but with a far more remote feel. There are a few tavernas (notably around Akrotiri’s small harbor by the excavation site) known for fresh fish, and a mini-market or two, otherwise it’s delightfully low-key. Not far from the village center, you’ll find the famous Red Beach, a small cove backed by towering red lava cliffs, accessible by a short hike. Also, the Akrotiri Lighthouse at Santorini’s southwest tip is a scenic spot, especially at sunset, offering a panoramic view of the whole caldera from an opposite vantage. In short, Akrotiri gives you a taste of Santorini’s history and nature, away from the crowds.

Who it’s best for: Akrotiri is ideal for history enthusiasts, peace-seekers, and repeat Santorini visitors looking for something different. If you’re keen to explore the Akrotiri ruins in depth or want to be near the unique Red Beach, basing here makes sense. It’s also great for travelers who value seclusion and scenery over convenience, as many upscale hotels here are isolated (you’d likely want a rental car if staying multiple days). Couples often appreciate the privacy and romantic sunsets from clifftop villas. 

Akrotiri can work for families too, especially with older kids who enjoy exploring history and nature (you can easily drive to beaches like Vlychada or Perissa for sand time). However, if it’s your very first time in Santorini and you want to pop in and out of shops and try a bunch of restaurants, the remoteness might be a downside, as Fira is ~25 minutes drive away. In essence, Akrotiri is for those who don’t mind trading immediate amenities for a quieter experience and are intrigued by Santorini’s archaeological and natural riches.

Don’t Miss:

• Akrotiri Archaeological Site – Step back 3,500 years in time as you wander this remarkably preserved Minoan Bronze Age city. Often compared to Pompeii (though the inhabitants likely evacuated, so no bodies found), Akrotiri had multi-story buildings, an advanced drainage system, and vibrant wall paintings. Marvel at the town layout with streets and squares, peek into ancient rooms with storage jars, and imagine life in this prosperous port before the eruption. Information panels and occasionally guides on-site help bring context. It’s a cool refuge on a hot day too. Fun fact: Some speculate Akrotiri might have inspired the legend of Atlantis due to its sudden destruction and high level of civilization. Whether or not that’s true, it’s goosebump-inducing to see a city so old yet so relatable (pots, beds, even toilets!). A must for any visitor.
• Red Beach & White Beach – Santorini’s most unique beaches are in the Akrotiri area. Red Beach (Kokkini Ammos) is famous for its Martian-red cliffs and matching reddish sand/pebbles. It’s a striking sight and great for photos. You reach it via a 10-minute hike from the parking area by Akrotiri’s church – the path can be slippery, so wear proper shoes. (Important: There have been occasional rockfalls; obey any warning signs and don’t sit right under the cliff.) The swimming there is scenic, though the beach itself is narrow. Alternatively, hop on a small boat taxi from Red Beach or Akrotiri port to visit White Beach (Aspri Ammos), a cove enclosed by white cliffs, accessible mainly by boat. These are not lounge-chair, all-day beaches like Perissa, but they are stunning natural attractions to experience for an hour or two. Bring water, and your camera.
• Akrotiri Lighthouse at Sunset – Drive or ride to the Akrotiri Lighthouse (about 10-15 minutes from the village) in the evening. This 19th-century lighthouse sits on a windswept cape, and while you can’t go in, the surrounding viewpoint is one of the best sunset spots on Santorini. It’s far less crowded than Oia. From here, you get a full panorama of the caldera from a southern perspective – you’ll see the sun drop near Thirassia island and the whole cliff line of Santorini glow in dusk light. Many couples bring a bottle of wine and sit on the rocks to watch. It’s quiet, romantic, and you feel on the edge of the world. After sunset, driving back, consider stopping at the local tavernas (like The Cave of Nikolas or Dolphins) near Akrotiri beach for dinner, as they serve excellent seafood by the water.
• Local Wineries & Villages – The Akrotiri area is close to some renowned Santorini wineries. If you have time, visit Venetsanos Winery (in Megalochori, 10 min away) which is built into the cliff and offers tastings with caldera views, or Gavalas in Megalochori village for a family-run winery experience. If you enjoy cultural stops, you might also explore the nearby traditional village of Emporio (about 10 min drive east) with its medieval castle quarter, a labyrinth of narrow passages and blue-domed churches, very atmospheric in late afternoon. These little excursions show you the quieter side of Santorini beyond the tourist hotspots.

Did You Know? The Akrotiri excavations have yielded some of the best-preserved frescoes in the Aegean, including the famous “Spring Fresco” with swallows and lilies, and the “Boxing Boys.” Because of the volcanic ash, colors remained vivid for millennia. Many of these frescoes are displayed in Athens now, but some reproductions and smaller finds are in the Museum of Prehistoric Thera. Also, Akrotiri’s name means “Cape” in Greek, and it indeed was once a Minoan harbor town. Some believe its sudden burial by the eruption (and the ensuing tsunami’s effects on Crete) indirectly gave rise to the legend of Atlantis, a wealthy, advanced city lost beneath the sea overnight. When you visit Akrotiri’s ruins, you’re essentially walking the streets of Santorini’s own “Atlantis.”

Where to Stay: The Akrotiri area offers a mix of accommodations, from luxurious hideaways on the caldera cliffs to simple family-run hotels nearer to the excavation site or beaches. It’s a great place to enjoy caldera views away from the crowds, often at slightly lower rates than Oia or Fira. That said, many properties are boutique and cater to honeymooners or those with transport. Here are a few top picks:

•  Grand Ambassador Santorini Hotel – A 5-star resort that is one of Santorini’s most indulgent retreats. Tucked on the cliffs near Akrotiri, Ambassador offers 40+ suites and villas, each with its own private pool and terrace facing the caldera. The design is elegant, with vaulted cave-style suites blended with modern comforts. Guests rave about the privacy and spaciousness; you can literally swim in your infinity pool while gazing at the volcano in solitude. There’s an on-site gourmet restaurant and a holistic spa (built into a cave) to elevate the pampering. The resort’s setting is isolated (you’ll likely drive or use their shuttle to get around), but that’s the allure. It’s like your personal slice of Santorini, perfect for honeymooners or VIPs seeking exclusivity.
•  Apanemo Hotel & Suites – A delightful family-run hotel offering a serene escape with spectacular views, without the high price tag of the big caldera towns. Apanemo is set on a hillside overlooking the caldera and Akrotiri, designed in a charming traditional style. It boasts a beautiful three-level swimming pool (plus a kids’ pool) that looks out over the sea. The atmosphere is friendly and relaxed. Rooms and suites are simple, very clean, and many have kitchenettes and sea-view balconies. Guests enjoy the free breakfast buffet and the genuine hospitality of the owners. It’s an excellent base for families or couples who want tranquility – you can watch the sunset from the pool in peace. You’ll need a car or rely on the hotel’s shuttle to visit the main villages, but many find they love returning to Apanemo’s calm after sightseeing. Bonus: It’s close to the Akrotiri ruins and just a short drive from Red Beach.
•  Phos The Boutique – This newer 5-star hotel consists entirely of sumptuous private pool suites. It’s similar in concept to Ambassador but on an even smaller, more exclusive scale (only a handful of villas). “Phos” means light in Greek, apt as each suite has huge windows framing the caldera’s light and a heated plunge pool. Expect butler-style service, in-villa dining, and contemporary chic design. It’s adults-only and perfect for a special occasion.

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Pyrgos & Megalochori – Timeless Villages with Tradition & Panoramic Charm

Away from the cliffs and coast, Santorini’s interior hides storybook villages where time slows down and local life continues much as it has for generations. Pyrgos Kallistis (usually just called Pyrgos or Pirgos) and Megalochori are two of the best examples, charming, historic, and full of Cycladic character. 

Pyrgos is perched on one of the highest points of the island (its name means “tower”), about 7 km south of Fira. Once Santorini’s capital (until the early 1800s), Pyrgos is a concentric maze of white houses built around the ruins of a Venetian hilltop castle. Wandering Pyrgos is a delight: narrow lanes wind past blue-doored homes, bougainvillea, and countless small churches (Pyrgos allegedly has around 50 churches in and around it!). From the castle ruins at the top, you get jaw-dropping 360° views of Santorini, the caldera, the patchwork of vineyards, the Aegean, especially stunning at sunset. The village has seen a gentle revival with a few boutique hotels, wineries nearby (Santo Wines & Venetsanos are minutes away), and some excellent eateries, but it remains low-key and authentic. 

Megalochori, closer to the caldera’s south-west side, is another gem, a quaint village known historically for wine production and merchants. It’s characterized by neoclassical mansions, a beautiful central square shaded by trees (where locals gather at tavernas and kafeneions), and a tangle of alleys with picturesque bell towers and hidden courtyards. Megalochori has an earthy, lived-in charm. It’s quieter than Pyrgos and flatter (easy to stroll). It also boasts some famous wineries (Boutari, Gavalas) and was a hideout for wealthy landowners and pirate hideaways back in the day! Together, Pyrgos and Megalochori show a different side of Santorini, warm village hospitality, traditional architecture, and panoramic vistas without the tourist crush.

Who it’s best for: These villages are perfect for travelers looking to experience the authentic, tranquil side of Santorini. If you’ve been to Santorini before and now want to escape the crowds, or if you crave cultural immersion (visiting churches, chatting with locals at the cafe) over being in the tourist action, Pyrgos or Megalochori are great choices. They suit food and wine lovers as well, being near many wineries and excellent tavernas (some of the island’s most acclaimed restaurants are in these villages or nearby, yet in unpretentious settings). Photographers will adore the atmospheric streets (especially at golden hour). Pyrgos is a bit more tourist-visited due to its views and sunset popularity, but still very peaceful at night. 

Megalochori remains quite sleepy, with just a handful of boutique-style hotels, ideal for couples seeking romance and seclusion, or even families who want space and a friendly village for the kids to safely explore. Do note, staying inland means no immediate sea view (except from Pyrgos hilltop or west edge of Megalochori where some hotels have caldera glimpses), but many find the panoramic island views and village scenes more than compensatory. With a rental car or driver, you can reach beaches or Fira/Oia in 10-20 minutes, so it’s a central base. In short, if you want to balance Santorini’s glamour with genuine Greek village life, consider a stay here.

Don’t Miss:

• Pyrgos Castle & Sunset Bells – Hike up through Pyrgos’s spiraling alleyways to the ruins of its medieval castle (Kasteli) at the very top. Along the way, count the tiny chapels and admire how houses are built into the slope. At the summit, you’ll find the postcard-famous scene of the bell tower of Theotokaki church, which perfectly frames the view of the land and sea beyond. It’s especially magical at sunset when the bells silhouette against orange skies and the village below glows softly. Many visitors come to Pyrgos specifically for this panoramic sunset – you see the whole island lit up. If you’re there at Easter, Pyrgos is renowned for its Good Friday processions: the villagers light thousands of tin can lanterns along the paths and rooftops, illuminating the entire hillside in a golden flicker, a truly breathtaking sight that draws people from all over Santorini.
• Exo Gonia & Art Space Winery – Just below Pyrgos lies the tiny hamlet of Exo Gonia, home to a unique attraction: the Art Space Winery & Museum. It’s an old winery (cave cellars from 1861) turned into a contemporary art gallery and wine museum. You can tour the subterranean chambers where they used to stomp grapes and see antique wine-making tools, then view rotating art exhibitions by Greek and international artists. Of course, there’s also a tasting of their limited-production wines produced on-site. It’s a wonderful blend of Santorini’s wine heritage and modern culture. While in Exo Gonia, consider dining at Metaxy Mas, a celebrated local tavern (often touted as one of Santorini’s best eateries), unassuming, with amazing views and even better food; reservations recommended.
• Megalochori Village Stroll – Spend an afternoon wandering Megalochori’s peaceful lanes. Begin at the main square, where you might see local grandmothers in black chatting or kids kicking a soccer ball. From there, explore the narrow streets – you’ll find a photogenic white bell tower arcing over the main lane (one of Santorini’s most Instagrammed spots), elegant mansion gates, and wine canavas (underground cellars). Pop into the Symposion by La Ponta, an interactive music and mythology cultural center set in a restored winery; they give enjoyable presentations on Greek music with instrument demos (and yes, they have a café with local wines too). As you walk, note the high walls and courtyard doors of old houses: Megalochori’s wealthy wine exporters built these for privacy and to deter pirates centuries ago. End up at one of the cozy tavernas on the square like Marmita or Feggera for authentic Santorini dishes (like slow-cooked caper leaves or rabbit stew) in a garden setting.
• Wine Tasting & Vineyards – Both Pyrgos and Megalochori are surrounded by Santorini’s vineyards. Make time for a wine tasting or two. Near Pyrgos, the famous Santo Wines offers a grand terrace with caldera views to sip their Assyrtiko and Vinsanto (sunset here with wine is fabulous, albeit popular). For a more intimate experience, Venetsanos Winery (just below Pyrgos on the caldera rim) not only has incredible views but a fascinating history as the island’s first industrial winery, built ingeniously into the cliff. In Megalochori, Gavalas Winery is a small family winery where you might taste right in their courtyard among the barrels. Tasting Santorini’s crisp white wines and sweet Vinsanto in the very villages where they’ve been crafted for generations is a must-do.

Did You Know? Pyrgos was officially Santorini’s capital until 1800 (when the administration moved to Fira), and it has the island’s highest elevation settlement. Meanwhile, Megalochori (meaning “big village”) has a history of wine barons and even pirates. Legend has it that pirate crews would sometimes hide out in Megalochori’s mansions, and locals constructed secret tunnels and high walls to protect their prized Vinsanto wine and themselves. Today Megalochori’s proud wine heritage lives on: its 400-year-old wine cellars have been converted into atmospheric restaurants and hotels (Vedema Resort, for example, incorporates a 17th-century canava).

Where to Stay: Accommodation in Pyrgos and Megalochori is full of character, often renovated mansions, cave houses, or small boutique-style hotels. There are fewer options than in Fira/Oia, but the quality is high and often more spacious, with a mix of luxury resorts and budget guesthouses. Staying here offers intimacy and a strong sense of place. Top picks include:

•  Vedema, a Luxury Collection Resort, Santorini – A 5-star resort that artfully incorporates Megalochori’s historical charm. Vedema is set within a 400-year-old former winery estate, surrounded by high stone walls and lush gardens. Suites and villas (some with private pools or hot tubs) are spread like a village, blending Cycladic design with modern luxury. The resort features an underground wine cave (the Canava Wine Bar in a 17th-century cellar) where they host wine tastings and events, and a refined Greek restaurant housed in the old winery (you can even dine in a candlelit wine cellar). There’s a beautiful pool and a spa for pampering. Despite being inland, Vedema offers scheduled shuttles to a private beach area and to Fira, so you get the best of both worlds. It’s perfect for those who want a peaceful, culturally-rich stay such as honeymooners or families who appreciate privacy and top-notch service. Walking out the door, you’re right in Megalochori village to explore local tavernas or simply soak up authentic village life.
•  Carpe Diem Santorini – A ultra-boutique adults-only hotel often cited as one of Santorini’s most romantic. Carpe Diem sits on the slope just below Pyrgos village, boasting only 10 exclusive suites, each featuring a spacious terrace with a private plunge pool offering breathtaking views of the island and sea. The suites are sleek and spacious, and you have 270° views (sunrise and sunset!). Privacy is paramount – every suite is designed so you can’t see your neighbors. They offer a butler service, an excellent restaurant, and a spa, ensuring a fully relaxing experience. Renowned as a honeymoon haven, Carpe Diem is for travelers who want tranquility, luxury, and those breathtaking panoramic vistas without anyone around to disturb. From here, you can walk up to Pyrgos village in about 10 minutes to enjoy local cafes or the sunset castle viewpoint (if you ever leave your suite, that is).
•  Voreina Gallery Suites – A boutique-style hotel with an artistic soul. Perched on the northern side of Pyrgos, Voreina offers spacious suites and villas, each uniquely decorated with local art pieces and vibrant touches. Every accommodation features either an outdoor hot tub or a private pool on the terrace, so you can soak with a view of the patchwork plains and sea. What guests love is the balance of modern amenities (full kitchens, stylish furnishings) with village charm, it feels like having your own Pyrgos home. Breakfast is delivered to your suite daily, and the staff is exceedingly friendly, offering great local tips. The hotel’s name means “northern” as it faces northward, giving you sunset and caldera glimpses in the distance. With only a handful of suites, it’s intimate and perfect for couples, families, or friends who want a relaxed pace. From Voreina, you can meander into Pyrgos village center in 5 minutes to explore cafes and the castle.

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Emporio – Medieval Village Charm with a Local Soul

Emporio is a hidden gem on Santorini’s southern side, far removed from the caldera crowds. As the island’s largest village, it boasts a labyrinth of narrow stone alleys, cubist houses and medieval charm that instantly transport you back in time. Tucked at the foot of Mount Profítis Ilías, this tranquil town offers an authentic Cycladic atmosphere, with whitewashed homes and blue-domed churches, all at a relaxed, unhurried pace. Further boosting its appeal, Emporio lies just inland from Santorini’s famous black-sand beaches; Perissa and Perivolos are under a 10-minute drive away, so sunseekers can easily swap village strolls for seaside lounging by day. In Emporio, you get the best of both worlds: a peek into Santorini’s past and close proximity to southern Santorini’s attractions, minus the tourist hustle.

Who it’s best for: Travelers seeking a laid-back retreat away from the crowds and tour buses will adore Emporio. It’s ideal for history buffs and culture lovers drawn to castles and old churches, as well as couples or families who want a peaceful village base. Budget-conscious visitors also appreciate Emporio’s spacious, affordable accommodations compared to the pricey caldera towns. And if you plan to explore the beaches and wineries of the south, Emporio’s central location (with easy access to Perissa/Perivolos, Akrotiri and more) is a major plus.

Don’t Miss:

• Emporio Castle (Kastelli) – Wander through the maze-like alleys of this 15th-century fortified quarter, where pastel walls, archways and tiny chapels whisper tales of pirate raids and medieval life. It’s a step back in time around every twist and turn.
• Goulas Tower – Snap a photo of this imposing Venetian watchtower on the edge of the Kastelli. Once a refuge from invaders, today its weathered stone and panoramic rooftop views make it an iconic landmark (and a great backdrop for your Santorini photo album).
• Gavrilos Windmills – Hike up the gentle hill south of the village to find a row of old windmill ruins perched on Gavrilos Hill. Come for the sweeping 360° views over the island’s patchwork of fields and the Aegean Sea, and stay for the serenity, it’s especially magical at sunrise or sunset when you’ll likely have the vistas all to yourself.
• Panagia Mesani Church – Admire Emporio’s main church, crowned with a brilliant blue dome that catches the eye from afar. Inside, peaceful frescoed interiors offer a glimpse of local devotion. It’s often blissfully quiet; a lovely spot to pause and soak up the spiritual side of the village.

Did You Know?: The name Emporio literally means “trade” in Greek, a clue to the village’s former importance as Santorini’s commercial center. In fact, Emporio was so prosperous that it became a target for pirates. To protect themselves, residents built their houses wall-to-wall and connected via rooftops, creating a fortress-like maze that was hard for invaders to penetrate. Next time you’re exploring the Kastelli’s tight lanes, notice how the homes knit together. This clever medieval design helped villagers hide from raiders centuries ago!

Where to Stay: Accommodation in Emporio is full of character, ranging from restored heritage houses to stylish hideaways and budget-friendly cave suites. Staying here means enjoying a peaceful, authentic atmosphere while still being close to the island’s southern beaches.

•  BlackStone Luxury Suites – A tranquil upscale retreat offering modern, spacious suites with private terraces and jacuzzis. Guests will enjoy the peaceful atmosphere and warm hosts, as well as the location – tucked in a quiet spot but only ~15 minutes’ drive to Fira, Akrotiri, and multiple beaches. It’s perfect if you want to relax in style (picture an infinity pool and sunrise mountain views) while staying central to southern Santorini’s sights.
•  Paramythi Art Maison – An art-filled boutique maisonette blending traditional Cycladic architecture with creative, bohemian touches. Expect vaulted ceilings, stone walls, curated artwork, and a private terrace where you can sip wine under the stars. It’s cozy yet stylish, perfect for couples or friends who want something unique and characterful in the heart of Emporio’s village. With its mix of comfort and artistic flair, Paramythi feels like a secret hideaway with soul.
•  Exi Castle Suites – For a budget-friendly taste of history, these petite cave-style suites are tucked right inside the medieval Kastelli of Emporio. The rooms are cozy and minimalist, but you’re here for the storybook setting, a centuries-old dwelling that feels truly magical, with Cycladic arches and thick stone walls that transport you back in time. Friendly hosts and a quiet locale make this an amazing value, a chance to sleep in a castle without breaking the bank.

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Foinikia (Finikia) – Peaceful Vineyard Hamlet Next to Oia

Just a short walk north of Oia lies Foinikia – often spelled Finikia – a tiny picture-postcard village that feels worlds away from Santorini’s tourist hotspots. This sleepy hamlet charms visitors with its whitewashed cave houses, bougainvillea-draped courtyards and narrow lanes that meander past vineyards and chapels. With only a handful of tavernas and maybe 50 residents, Finikiá preserves the essence of a village unchanged for generations, with donkeys clip-clopping through cobbled paths and locals still gathering in the evenings to chat and share a drink. It’s a place to slow down and savor the simple Cycladic life. 

And yet, Oia’s famous caldera views and sunsets are literally around the corner – Finikiá sits less than 1 km from Oia, close enough to reach by foot in 15–20 minutes, but just far enough to offer peace and authenticity in lieu of Oia’s luxury boutiques and bustle. Staying here, you can enjoy Santorini’s iconic beauty on your own terms. Wandering quiet vineyard paths by day, and when the tourist crush in Oia becomes too much, simply stroll back to tranquil Finikiá to watch the sky turn pink in solitude.

Who it’s best for: Finikiá is perfect for travelers dreaming of an off-the-beaten-path Santorini experience within arm’s reach of Oia. If you’re a couple or honeymooner seeking quaint village charm and don’t mind a short scenic walk to the action, Finikiá offers the best of both worlds. It’s also a smart choice for budget-conscious or slow travelers – you’ll find more local guesthouses and lower rates here than in Oia, yet still be able to pop over for sunsets or shopping when you please. 

Photographers and serenity-seekers will love the authentic vibe (it has more locals than tourists most of the year), the rustic architecture, and the chance to capture village scenes and vineyard views that many visitors to Santorini overlook. In short, stay in Finikiá if you want genuine island life, quiet nights, and easy access to Oia.

Don’t Miss:

• Wandering the Lanes – Simply exploring Finikiá on foot is a delight. Duck under blossom-covered arches and follow the twisting pedestrian paths past white cave houses with colorful doors. Every turn reveals a new vantage, maybe a glimpse of the sea or a vineyard stretching toward the horizon. Take your time and peek into hidden courtyards, say hello to the occasional local tending their garden, and snap plenty of photos of this old-world Cycladic scenery.
• Charming Village Churches – Finikiá has a few small churches that encapsulate its spirit. Don’t miss the church of Panagia Matrona (Kyra Panagia) with its simple bell tower, or Panagia Marouliani, a petite chapel tucked among the houses. They may lack the famous blue domes, but these churches exude a quiet beauty, white walls, humble icons, and often a friendly local who might share a story if you ask. (Fun fact: the village’s name comes from a palm tree by the old church of Agia Matrona – “Finikiá” means palm in Greek.)
• Authentic Tavernas – Grab dinner at one of Finikiá’s family-run tavernas for an unforgettable local meal. Spots like Lefkes or Meze Meze (and formerly the beloved Krinaki) serve up traditional Santorini dishes like fava bean puree, tomato fritters, slow-cooked lamb in cozy courtyard settings. As the sun sets, you’ll dine by lantern light with mostly Greeks and in-the-know travelers. No frills, just great local wine and home cooking under the stars – it’s Santorini at its most genuine.
• Winery at Your Doorstep – You’re in wine country here, so take advantage! A short stroll from Finikiá brings you to Domaine Sigalas, one of Santorini’s top wineries set amid the surrounding vineyards. Stop by for an afternoon tasting of their acclaimed Assyrtiko whites and other varietals, paired with local cheeses. It’s a must-do for wine lovers, as you’ll gain insight into Santorini’s unique volcanic viticulture while sipping under a pergola overlooking the vines. Time it right, and you might catch a fiery sunset over the fields as a bonus.

Did You Know?: Finikiá is tiny – it has only about 50 permanent residents today – yet it played a big role in Santorini’s wine heritage. In the 19th century, this was a village of vineyard workers and wine-makers who built distinctive cave houses here to escape the summer heat. These homes have low doorways, arched roofs and subterranean cellars, keeping them cool in summer and warm in winter, perfect for people and for storing wine. And about that name: Finikiá comes from finikas, meaning “palm tree.” The village earned its moniker from a lone palm that still stands near the main church, a living landmark that has witnessed generations of Finikiá’s history.

Where to Stay: Finikiá offers a charming mix of boutique-style hotels, artistic guesthouses, and traditional family-run stays. Here you’ll find more affordable rates than Oia, yet with plenty of style and authenticity, all within walking distance of the caldera’s famous views.

•  Elysian Retreat – Luxury at its most intimate. Perched on the edge of Finikiá, this adults-only hotel offers 10 ultra-private suites, each with its own plunge pool and terrace overlooking the serene outskirts of Oia. The design is eco-chic Cycladic, all earthy tones and minimalist elegance, and the vibe is tranquil and exclusive. Expect personalized service, gourmet breakfasts delivered to your patio, and an atmosphere of pure relaxation just a few minutes’ walk from Oia’s caldera views. It’s an ideal splurge for honeymoons and special getaways.
•  Secret View Hotel – A 5-star hotel that lives up to its name, Secret View treats guests to breathtaking sunset panoramas over the Aegean each evening. Set on Finikiá’s western edge, this is a slightly larger property with full amenities: infinity pool and sun deck, a stylish restaurant and pool bar, plus a petite spa and gym. Suites are modern and airy (many with private balconies or even plunge pools) and come in various layouts suitable for couples or small families. It’s a 15–20 minute stroll to central Oia, but with vistas like these – and far fewer crowds – many guests are content to linger here in the evenings, cocktail in hand, watching the golden sun melt into the sea.
•  Finikia Memories Hotel – A beloved budget-friendly option delivering way more than you’d expect for the price. This family-run hotel is built in traditional Santorinian style, with white cave-style rooms and bougainvillea framing the doorways. There’s a large swimming pool and even two hot tubs on a terrace where you can relax after a day of exploring. The on-site roof garden restaurant serves some of the island’s best home cooking (guests especially enjoy the moussaka and fresh fish), and at sunset the hotel’s balconies and terraces offer a spectacular view without Oia’s crowds. It’s only a 15-minute walk into Oia, yet feels worlds away, cozy, authentic, and hospitable, with helpful staff and a breakfast that will fuel you for hours. Finikiá Memories proves you can enjoy Santorini’s magic on a budget and still have a front-row seat to the island’s charm.

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Santorini truly has something for everyone, and each area reveals a different facet of the island’s personality. Whether you choose to wake up to caldera views in cosmopolitan Oia, immerse yourself in the buzz of Fira’s nightlife, unwind by the beaches of Kamari/Perissa, or savor the old-world charm of Pyrgos and Megalochori, you’ll be greeted with the island’s iconic beauty and warm Greek welcome. Many travelers even opt to split their stay, with a few nights on the caldera, a few by the beach or in a village, to experience it all.

As you plan where to stay, remember that the journey is part of the magic. Driving from one end to the other, sailing into the caldera, or hiking from village to village, you’ll encounter countless blue domes and dazzling vistas. With Travelmyth’s 60 unique hotel categories, it’s easy to find the accommodation that best fits your style, whether you dream of a romantic cave suite, a family-friendly resort, or a boutique-style hideaway off the beaten path. And no matter which home base you choose, Santorini’s treasures are always just a short drive or bus ride away.

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